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Joico Platinum Collection

The Joico Platinum Collection gives you classic shampoos, conditioners and styling and finishing products for fashion-forward styles.

Products for normal or oily hair, volume or color care, moisturizing or special treatments—The Platinum Collection has it all.

Products like Joico Kerapro, TRIÁGE®, VOLISSIMA™ and More.

Joico ALTIMA™ Moisturizing Conditioner		Joico BIOJOBA® Treatment Shampoo		Joico BRILLIANTINE Shine and Defining Pomade 2 oz Regular price: $9.96 Sale price:$8.17
Joico HI-RISE HAIR™ Volume Booster 10.5 oz** Regular price: $14.96 Sale price:$12.27		Joico I.C.E. GEL® Maximum Hold Styling Gel		Joico I.C.E. MIST® Maximum Hold Finishing Spray 10.1 oz Regular price: $10.96 Sale price:$8.99
Joico I.C.E. WHIP® Firm Hold Designing Foam 10.5 oz** Regular price: $13.96 Sale price:$11.45		Joico I.C.E.® Sculpting Lotion		Joico INTEGRITY® Leave-In Conditioning Detangler
Joico JOIGEL® Medium Hold Styling Gel		Joico JOIMIST® FIRM Maximum Hold Finishing Spray 11.2 oz** Regular price: $11.96 Sale price:$9.81		Joico JOIMIST® Medium Hold Shaping and Finishing Spray 11.2 oz** Regular price: $11.96 Sale price:$9.81
Joico KERAPRO® Conditioning Shampoo		Joico LAVÉI® Deep-Cleansing Shampoo 10.1 oz Regular price: $7.96 Sale price:$6.53		Joico LITE Daily Conditioner
Joico MOISTURIZER Intensive Moisture Treatment		Joico RESOLVE® Chelating Shampoo		Joico SPRAY GLACÉ Shine Enhancer 5 oz Regular price: $14.96 Sale price:$12.27
Joico STRAIGHT EDGE Heat-Activated Curl Straightener 10.1 oz Regular price: $14.96 Sale price:$12.27		Joico TRAVÁLLO® Medium Hold Design and Finishing Spray 10.1 oz Regular price: $10.96 Sale price:$8.99		Joico TRIÁGE® Moisture-Balancing Shampoo
Joico VOLISSIMA™ Volumizing Conditioner		Joico VOLISSIMA™ Volumizing Gel 10.1 oz Regular price: $10.96 Sale price:$8.99		Joico VOLISSIMA™ Volumizing Lotion 10.1 oz Regular price: $10.96 Sale price:$8.99
Joico VOLISSIMA™ Volumizing Shampoo